International_Green_Week_Berlin
The world's biggest fair for food, agriculture and horticulture.
Brief Description
Established in 1926, International Green Week (IGW) is taking place for the 78th time in 2013. The IGW is a one-of-a-kind international exhibition for the food, agricultural and horticultural industries. At the same time, the IGW is the point of origin for the Global Forum for Food and Agriculture (GFFA) with more than 60 departmental ministers. Producers from all over the world come to IGW to test market food and luxury items and reinforce their brand image. Following consumer trends, regional sourcing plays an increasingly important role. Renewable resources, organic agricultural and products, Fair Trade, rural development and gardening continue to gain importance at International Green Week.
The IGW also features commercial and non-commercial agricultural, forestry, and landscaping exhibits. Changing annual themes typically include such topics as renewable resources or scientific livestock breeding and production. These trade show elements are of particular interest to those involved in the developing markets of central and eastern Europe.
Products on Display
The IGW features a vast selection of products:
International foods and luxury items
Fresh produce of all types
Beer, wine and spirits
Meats and sausages
Seafood
Teas, herbs and spices
Agricultural and horticultural machinery and equipment
Seeds
Greenhouses and gardening supplies
Breeding stock
Pets
Hunting and fishing supplies
Kitchen appliances and fixtures and household items
Additional information is available at the official foreign and German exhibitor stands.
Visitor Target Groups
420.000 visitors in 2012
Consumers from Germany and neighbouring countries
Food industry representatives
Wholesalers
Retailers
Caterers
Agricultural importers
Agriculture, forestry, horticulture, and fishing experts
Agricultural policy and administration experts
trade and popular media journalists (4.800 from 70 countries in 2012)
The IGW was covered in 18,500 newspaper and trade journal reports in Germany as well as in 458 telecasts, more than 1,800 radio reports.
Supporting Programme
The IGW supporting programme was extremely comprehensive with more than 300 forums, seminars, conferences and committee meetings. Many of the events sponsored by agricultural and food industry commissions extend over a period of several days.
Professional events: Highlights included the 5th International Agricultural Ministers’ Conference in conjunction with Berlin's 4th Agricultural Ministers’ Summit. The biggest events were the 4th International Agricultural and Food Industry Forum, the 5th Future Forum for Rural Development and the Biofuel Congress.
In terms of agricultural policy, the importance of the exhibition is clearly demonstrated by the presence of 200 foreign ministers and state secretaries in addition to prime ministers, ministers and state secretaries from Germany.
The Fresh Meat Forum professional seminar will once again focus on the latest industry issues next year.
Organizer
Messe Berlin GmbH
Messedamm 22
14055 Berlin
GERMANY
Project Manager:
Mr Lars Jaeger
Phone: +49 (0)30 3038 2026 or +49 (0)30 3038 2027
Fax: +49 (0)30 3038 2019
E-Mail: igw@messe-berlin.de
Thematic sponsors:
Deutscher Bauernverband (DBV)
Bundesvereinigung der Deutschen Ernährungsindustrie (BVE)
